The term ‘link bait’ may lead the readers to a false assumption that it is a non-ethical practice of catching a link. Though link bait cannot be called as a purely ethical method of search engine optimization, it is found to be useful in creating better search engine optimization without affecting the credibility of a […]

The Google Patent covers all the aspects of search engine optimization (SEO) in a comprehensive manner. Any website that wishes to be a part of the competitive virtual world needs to understand the important clauses covered in the Google Patent. Here is a brief coverage of the most important components involved in it.
The date of […]

Latent Semantic indexing (LSI) is one of the latest methods adopted by Google to make its search process more intelligent. Google has been adopting innovative strategies to improve the search results through its search engine. The new method, the latent semantic indexing, is the latest among them, and it helps the search engine to yield […]

Ethical organic search engine optimization (SEO) methods refer to the optimization methods that are acceptable to search engines. Prominent search engines such as Google, Yahoo! etc., change their search strategies very often and the websites will require to adapt according to the rising demands from them. However, if the websites follow the ethical SEO methods, […]

Pay Per Click (PPC) is an advertising program where the website owner pays a certain amount of money to the advertiser for every click produced on his website link. This program is gaining popularity, owing to its direct impact on the productivity. A study conducted by Jupiter Research suggests that the total amount spent on […]

Copy writing is the process of improving the quality of the website by creating appropriate text content and thereby attracting the search engines for specific search items. The purpose of copy writing is to increase the search engine optimization and thus improve the traffic to the website.
Copywriting is applied on both the viewable and […]

Internal links are the links that point to the contents that are distributed in different pages of your websites. Thus the internal links all possess the same domain name. The number of internal links increases as the number of pages of the website increases. There are certain strategies to be followed in order to make […]